Discover, one of the most recognized brands in the U.S. Financial services industry, was launched nationally with a 1986 Super Bowl commercial, featuring a rising sun, images of American lifestyles, and a simple message: “Very few things cost you nothing to get and pay you back every day. But now the Discover card does.”
With the “Dawn of Discover” commercial, Discover made it known that change was coming to the credit card industry! That change was more focused on features and services that consumers wanted, but other credit card companies simply didn’t offer. No annual fees. Cash Rewards. These are common now, but Discover pioneered that change!
Today, Discover is one of the leading credit card companies and one of the most recognized brands in U.S. financial services. It’s payment networks, including Discover Network, PULSE, and the Diner’s Club process billions of transactions a year, and is accepted in 185 countries and territories.
Discover is literally a card that has something for everyone:
